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VisionAlpin · Hallwang near Salzburg

Sustainability doesn’t fail
for lack of data.
It fails for lack of words.

If you don’t tell your story, others will.
I help companies craft their sustainability message so it lands
— with people, not just auditors.

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01
Stories move people.
Data proves it.
The best strategy fails if nobody understands why. I combine storytelling with substance — so your message lands and stays.
02
Vulnerability builds
trust.
Companies that communicate honestly win. Not despite their openness — because of it. Real sustainability communication takes courage.
03
The next step is
always concrete.
No abstract concepts. After every conversation you know exactly what to do next — with your resources, your time, for your company.
Why I do this

I was sitting in a rental car. Somewhere between Salzburg and an exit I can no longer remember. I had just finished a conversation. Friendly. Professional. Brief.

“No need. We’ll get back to you.”

They never called back. Not because they didn’t care about sustainability. Because nobody had ever given them the right words.

That’s when I understood what my work is really about.

Sönke Eckl-Henningsen · Founder VisionAlpin

My story →
„People don’t open up for topics.
They open up for people.“
That’s the core of effective sustainability communication — and the starting point for everything I develop with my clients.
How I help

From message
to impact

Communicating sustainability is more than reporting. It’s about reaching the right people with the right words — internally and externally.

Sustainability Communication
Storytelling, Messaging, interne Communication — ich helfe Ihnen, Ihre craft your sustainability message so it works. With employees, customers, and the public.
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Workshops & Keynotes
I bring storytelling expertise directly into your company: as a workshop for your team or as a keynote for your next event. Practical, immediately applicable.
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Strategy & Consulting
From sustainability strategy to ESG reporting to communication planning — I bring structure to your sustainability work and make it visible externally.
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The Textile Initiative
What if old textiles became building materials? Textile insulation and textile concrete — our own research project for a circular construction industry in Austria.
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How it works

Four steps
toward a message that works

01
Understand
We talk about your company, your values, your audience. What do you want to say? Who should hear it? What moves these people?
02
Develop
Gemeinsam erarbeiten wir Ihre Geschichte — den einen Moment, der alles erklärt. Das Fundament für alle Communication danach.
03
Anchor
Your message becomes second nature: in the team, in texts, in presentations, in conversations with customers and partners.
04
Make an impact
Sustainability that gets heard. Trust that grows. Employees who come along. Customers who understand why.
Sönke Eckl-Henningsen
„I have three children. When I talk about sustainability, I don’t do it out of obligation — because I know what’s at stake.“
Sönke Eckl-Henningsen
Founder VisionAlpin · Certified Sustainability Manager
My story →
Next Webinar · Q3 2026 · Join the waitlist
Green Hushing —
The Silence That Costs You
Why sustainable companies go silent — and what it costs · free
Join waitlist →

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